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The Client: Pioneer Electronic, a multinational corporation that specializes in digital entertainment products, based in Kawasaki, Kanagawa, Japan.
The Challenge: The company needed help with technical and functional implementation of new marketing materials, copy, and design, and strategic guidance regarding the launch of a re-focused marketing campaign with new materials and into new channels.
The Solution: CPI Interactive coordinated Pioneer Electronic’s rebranding campaign to “Pioneer” for both its online and offline media. CPI helped Pioneer facilitate its entire branding shift on all of its marketing platforms, and had strategic input on key decision made regarding channel identification and campaign execution.
The Results: With the new campaigns in place, Pioneer experienced tremendous growth year over year, and established an extremely competitive foothold in the consumer electronics and car audio markets. It continues to thrive as a multi-national organization serving consumers and businesses alike.
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Categories: Industry - Manufacturing, Services - Go-to Market Strategy
CPI provides innovation consulting, strategic analytics and application design. We collaborate with companies to help them become and remain high performance businesses.
Founded in 1994 in Irvine, CA, CPI has enjoyed 20 years of success, and continues to grow and refine its core offerings to best serve its clients and partners. CPI is proud to serve both local and regional SMB enterprises, as well as wholly-owned subsidiaries of Private Equity firms and the Fortune 500.
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